The global shortage of the arabica variant, and the resultant rising prices of robusta, offers the Indian coffee industry a moment in the sun.
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Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
Some research analysts have announced a closure of operations, fearing higher compliance costs. But it may be too soon to take such a call.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.