Does Nikhil Kamath’s investment in LehLah signal a turnaround for content commerce platforms?

Startups like LehLah and Wishlink are helping small creators monetise their content. Will this strategy work?

April 07, 20258 min
0
Does Nikhil Kamath’s investment in LehLah signal a turnaround for content commerce platforms?

You may also like

Internet
Story image

In Physics Wallah’s IPO, YouTube’s the star

Alakh Pandey and Prateek Maheshwari’s edtech startup will be a first-of-its-kind story from India of a YouTube content platform that has gone on to pull off a public listing.

Business
Story image

What's behind the sudden influx of Chinese firms into the Middle East?

A mix of favourable policies and high-rolling consumers in the Middle East is drawing a wide array of companies to set up shop in the region

Business
Story image

Mahindra’s moonshot is also a hedge

In the midst of a dream run, the unveiling of its latest SUV platform is a dead giveaway—the automaker is not taking its success for granted.