/
•
•
Detailed stories on technology startups, business and economic current affairs.
The cost-effectiveness of JSW MG Motor’s latest proposition signals that when it comes to electric vehicles, the carmaker is in it for the long haul.

The electric vehicle market in India is seeing unprecedented activity. While conventional vehicles have been moving at a rather conservative pace, the EV segment is marching ahead at a dizzying speed. Whether it is the radical design of Mahindra and Mahindra’s latest BE 6 or the ever-growing product portfolio of EV market leader Tata Motors, there’s no stopping automakers from jumping on the EV bandwagon.
The newest player to join the race is the MG Windsor EV. Launched in September, it is the first product to come out of a joint venture between India’s JSW Group and China’s SAIC Motor, …
The startup isn’t sure where its future lies—in electric motorcycles or the more recently announced electric scooter? Unsurprisingly, none of the products have amounted to anything so far.
The EV maker is turning to gig-worker rentals to absorb its scooter output. But questions on cost, competition and execution make its latest pivot uncertain.
The EV maker is back for fresh capital as its businesses fail to generate enough to sustain themselves.