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The food and grocery delivery company’s idea of providing prescription drugs in 10 minutes is facing resistance from traditional pharma players.
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The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
As if slowing demand and competition from quick commerce aren’t enough, it now has a new bugbear in finding and retaining talent.
As food delivery plateaus and Instamart bleeds cash, Swiggy is banking on its 10-minute service to revive growth and rewrite its economics.