BloombergQuint and Republic: A tale of two news companies
Much talked about but not as well understood, the media business is a microcosm of the complex country that is India
18 November 2019
You can always update your display preferences in Settings menu

In April 2016, Bloomberg Media and Quintillion Media got together with the ambition of launching a business news television channel in India, built on the foundation of a digital media newsroom. In November that year, Republic TV was announced.

Within weeks of its application to the Ministry of Information and Broadcasting, Republic (run by ARG Outlier Media Asianet News Pvt. Ltd) got the go-ahead for a TV channel. The partnership of popular news anchor Arnab Ranjan Goswami (ARG) and politician Rajeev Chandrashekhar, eventually launched in May 2017 and found an audience easier than how Jesus found his disciples.

BloombergQuint, on the other hand, never made it to television screens.

It wasn’t for the lack of trying. Like Republic, BQ too had filed its application with

What our readers say
Why subscribers love The Morning Context
Research ideas don't come from a vacuum. The best ideas come from a spark, a contrarian take, an uncommon investigative insight, and one doesn't always get these from traditional media. TMC consistently makes me think about things in different ways, and I've frequently shared TMC articles with collaborators and students. Staying at the cutting edge is hard enough; TMC makes it much easier.
Rohit Chandra, Assistant Professor - School of Public Policy (IIT Delhi)
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
Become a TMC member
Sign up now and get access to our starter collection for free.
SIGN UP