Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects
The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.
October 04, 2025•9 min
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October 04, 2025•9 min
3

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