Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects
The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.
4 October, 2025•9 min
4
4 October, 2025•9 min
4

More in Internet
Internet
China’s Meituan is exploring India
The tech giant is trying to reacquaint itself with the market and understand new sectors.
You may also like
Internet
Google, Perplexity, Meta, Amazon… how the West won India
Thanks to millions of Indians with cheap data connections and little to do, Big Tech continues to make giant strides in the country. The narrative of an atmanirbhar Bharat in technology is now dead in the water.
Tech
India’s semiconductor ambitions put cart before horse
Adani and Zoho pausing their plans is a sign that a lot needs to be done before semiconductor fabrication is a viable business.
Tech
Zoho’s new (old) leaders and what prompted the leadership reshuffle
Sridhar Vembu steps down as CEO of the software company and makes some other key changes at the top.







