Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects

The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.

04 October, 20259 min
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Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects

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