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The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.

The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
A correct summary of modern times is that there are decades when nothing happens and then there are weeks in which a lot comes to pass. Like these past few weeks.
The AI startup’s $100 million ARR claim does not quite add up even as Dream11—forced out of real-money gaming—prepares to take its massive user base into stockbroking.