A transformed Jayadev Galla and Amara Raja want to beat Exide

With a new name, a future-focused strategy and a new generation of leaders, India’s second-largest battery maker is going all out to catch up to the market leader. But investors are wary.

Jayadev Galla and his family-run Amara Raja are at a crucial juncture in the nearly four-decade-long journey of their battery business.

In late September, Amara Raja Batteries rebranded itself as Amara Raja Energy & Mobility. The idea is to go beyond making automotive and industrial batteries, and diversify into lithium-ion batteries, chargers for electric vehicles, renewable energy storage and battery management systems. In short, it wants to build a “new energy” vertical. 

This fresh coat of paint on India’s second-largest battery company, after Exide Industries, is a culmination of two years of work that Galla has put in. In some …

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Azman Usmani

Azman writes on climate change, ESG, and how a warming world impacts businesses and people alike. Prior to The Morning Context, he led climate coverage at BloombergQuint, where he started his career as a desk writer.

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azman@mailtmc.com

Mumbai