Aditya Birla Sun Life’s iconic fund goes from hero to zero in seven years

Once the star of its sector, the dynamic bond fund has seen assets drop to 10% of their peak in 2016, and has little to show by way of performance to attract investors.

Flagship products are often synonymous with the big-name companies behind them. With Aditya Birla Sun Life Dynamic Bond Fund, that’s definitely the case. 

Once the torch-bearer of the entire fixed income mutual funds category, the scheme boasted of nearly Rs 16,000 crore in assets and benchmark-beating returns. Such was its dominance that the second largest scheme in the segment—SBI MF’s Dynamic Bond Fund—was about a fifth its size as recently as seven years ago. The next largest—ICICI Prudential Dynamic Bond Fund (now called ICICI Prudential All Seasons Bond Fund)—had less than 10% of its assets. 

Today, Aditya Birla Sun Life …

Author

Furquan Moharkan

Furquan leads the banking coverage at The Morning Context. A business journalist with eight years of experience and a best-selling author, in his earlier stints as a reporter with the Deccan Herald and a columnist at The Banker, he wrote on banking, financial markets and regulatory affairs. He has extensively covered India's debt market crisis, banking crisis and the fall of Yes Bank.

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furquan@mailtmc.com

Delhi