Passed over by Future Group in favour of Reliance Retail, the e-commerce giant comes face to face with the perils of doing business in India.
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Three board members have exited the beauty company, amid a severe cash crunch and an unraveling content-to-commerce narrative. New conversations suggest this billion-dollar story may have been all hype.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
It is tough but not impossible to put a respectable end to a failed business. As creditors fight for their dues, Dunzo’s investors and management have a lot to answer for.