Three board members have exited the beauty company, amid a severe cash crunch and an unraveling content-to-commerce narrative. New conversations suggest this billion-dollar story may have been all hype.
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The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.
The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.