Ashok Leyland’s turnaround is all nuts and bolts. Can it sustain?

The Hinduja Group-owned commercial vehicle maker’s impressive performance lately is the result of many things that have gone well rather than a magic pill.

Ashok Leyland is on a tear. It has been for sometime now for us at The Morning Context to sit up and take notice. 

This is because investors, business analysts and automotive experts have learnt the hard way that Ashok Leyland almost always disappoints. The automaker has a long history of near successes that have never quite delivered. Not this time around, it would seem. 

Steady market share gains from mid-2021 lows have meant that Ashok Leyland now enjoys significant market share in both trucks and buses, and is getting there in light commercial vehicles, or CVs. This has also …

Author

Ujval Nanavati

Ujval leads our Business vertical at The Morning Context. In a corporate career spanning 14 years, he has worked across startups, consulting firms, multinational corporations and large Indian companies, including India Infoline, ICICI, KPMG, Tata Steel and Jubilant Pharma. Ujval has been a freelance writer and trainer for eight years, with bylines in Forbes India and The Economic Times.

Editor, Business

ujval@mailtmc.com

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