Decoding TTK Prestige’s rural surge

A durables manufacturer stumbled on a large rural demand, thanks to a microfinance company. It could be just the beginning.

When a kitchen equipment maker has been in business for four decades, you would expect them to know every nook and corner of their market. This will be especially true if the equipment in question is commonplace stuff like pans and cookers. On the odd day, you’d forgive the company for not knowing; well, it happens to the best of us. But we are not talking about just any company here; we are talking about TTK Prestige Ltd, the Bengaluru-based, Rs 2,000 crore ($270 million) company which is India’s largest kitchenware manufacturer.

So when TTK Prestige in the 2018-19 fiscal …


T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor