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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
After having bested some stiff competition, the motorcycle maker is now set to ride the momentum of its new launches to record-breaking sales.
No series on consumption is complete without talking about the two-wheeler segment, considered the barometer of the Indian economy.
At the outset, sales volumes have caught up with pre-pandemic levels. In fact, the two-wheeler market has been a bright spot in an otherwise dismal year for the auto sector. As of November, two-wheeler retail sales have grown 14%, compared with a 4.2% rise in passenger vehicle sales and a 0.3% decline in commercial vehicles.
The return of rural demand, coupled with consumers gradually shifting to bigger, more premium motorcycles has scripted the recovery for manufacturers. Motorcycles with engines bigger than …
