After having bested some stiff competition, the motorcycle maker is now set to ride the momentum of its new launches to record-breaking sales.
Azman UsmaniSubscribe to read this story
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Some research analysts have announced a closure of operations, fearing higher compliance costs. But it may be too soon to take such a call.
The Chennai-based two-wheeler maker has become a nonentity in the fast-growing, premium motorcycle segment—something it wants to change with a slew of new launches. Will it get things right this time around?
As insolvency looms over the Austrian motorcycle maker, its Indian partner looks poised to play a key role in its much-needed rebound.