Electric vehicles’ Activa moment is here, finally

It takes a lot of time for things to change in India. Sometimes more than 13 years.

27 July, 202113 min
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Electric vehicles’ Activa moment is here, finally

Why read this story?

Editor's note: Experience is just a kinder word to describe life’s disappointments. And the thing about being around for a while means that everybody has got their fair share of those. I know I’ve got mine. And what better than this fine morning to tell you about one peculiar curveball to whose monumental performance I had somehow managed front-row tickets.  The year was 2008. A year when it looked like our world was going to end, well when does it not! For the first time in its history, on 2 January, the price of oil hit $100 a barrel. Here’s from The New York Times for those of you who are probably too young to remember or those who might be old enough but have rebooted their memory to store near term, more pleasant experiences: Oil prices briefly reached $100 a barrel on Wednesday, a long-awaited milestone in an era of rapidly escalating energy demand and tightening supplies. Crude oil futures for February delivery hit $100 on the New York Mercantile Exchange shortly after noon when a single trader bid up the …

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