Electric vehicles’ Activa moment is here, finally

It takes a lot of time for things to change in India. Sometimes more than 13 years.

Experience is just a kinder word to describe life’s disappointments. And the thing about being around for a while means that everybody has got their fair share of those. I know I’ve got mine. And what better than this fine morning to tell you about one peculiar curveball to whose monumental performance I had somehow managed front-row tickets. 

The year was 2008. A year when it looked like our world was going to end, well when does it not! For the first time in its history, on 2 January, the price of oil hit $100 a barrel. Here’s from The …


Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.