Selling prescription glasses and contacts has never been this hot. At stake is a ready market of hundreds of millions.
Few companies advertise on flyers anymore. A once thriving medium but now relegated to local restaurants, hair salon and broadband service providers, flyers couldn’t keep up with Google and Facebook. But ClearDekho loves flyers. A small eyewear startup based in Ghaziabad, a city in the state of Uttar Pradesh and part of the Delhi National Capital Region, it goes around town distributing flyers with enthusiasm. Nothing fancy, just plain vanilla announcements of its new shop selling cheap prescription glasses. It beckons its unsuspecting recipients to give its shop a try.
Some of ClearDekho’s advertising tactics can make you chuckle.
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Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai