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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Selling prescription glasses and contacts has never been this hot. At stake is a ready market of hundreds of millions.
Editor's note: Few companies advertise on flyers anymore. A once thriving medium but now relegated to local restaurants, hair salon and broadband service providers, flyers couldn’t keep up with Google and Facebook. But ClearDekho loves flyers. A small eyewear startup based in Ghaziabad, a city in the state of Uttar Pradesh and part of the Delhi National Capital Region, it goes around town distributing flyers with enthusiasm. Nothing fancy, just plain vanilla announcements of its new shop selling cheap prescription glasses. It beckons its unsuspecting recipients to give its shop a try. Some of ClearDekho’s advertising tactics can make you chuckle. For brand ambassadors, this three-year-old company partners with local milkmen in Delhi NCR. They are told to wear ClearDekho glasses and introduce the company in households where they deliver milk every morning. In return, the milkmen earn a small commission. The company also sets up eye camps at the strangest of locations. Like a temple where it solicits the vast masses whose feeble eyes can see a god in all her splendour but struggle to read time from a wall clock. …
Selling prescription glasses and contacts has never been this hot. At stake is a ready market of hundreds of millions.
Editor's note: Few companies advertise on flyers anymore. A once thriving medium but now relegated to local restaurants, hair salon and broadband service providers, flyers couldn’t keep up with Google and Facebook. But ClearDekho loves flyers. A small eyewear startup based in Ghaziabad, a city in the state of Uttar Pradesh and part of the Delhi National Capital Region, it goes around town distributing flyers with enthusiasm. Nothing fancy, just plain vanilla announcements of its new shop selling cheap prescription glasses. It beckons its unsuspecting recipients to give its shop a try. Some of ClearDekho’s advertising tactics can make you chuckle. For brand ambassadors, this three-year-old company partners with local milkmen in Delhi NCR. They are told to wear ClearDekho glasses and introduce the company in households where they deliver milk every morning. In return, the milkmen earn a small commission. The company also sets up eye camps at the strangest of locations. Like a temple where it solicits the vast masses whose feeble eyes can see a god in all her splendour but struggle to read time from a wall clock. …
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
As the smart fan maker gears up for an IPO, prospective investors could do with some clarity on what the company’s next phase of growth will look like.
The retailer has shrunk operations to fix its loss-making vertical. But a reduced presence risks hurting volumes in a segment dominated by Blinkit and Instamart.
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
As the smart fan maker gears up for an IPO, prospective investors could do with some clarity on what the company’s next phase of growth will look like.
The retailer has shrunk operations to fix its loss-making vertical. But a reduced presence risks hurting volumes in a segment dominated by Blinkit and Instamart.
