The seven-year-old company has plans to manufacture premium bicycles in India at affordable prices. Can it take on bigger, established players?
The year was 2015. Brothers Sachin Chopra and Vishal Chopra had returned to India after spending a decade in the US, where they worked in private equity, finance, semiconductors and tech. Besides the changes in culture and weather, they noticed a lifestyle shift as well—a lot more Indians were riding bicycles.
But other than the established companies like Hero, Avon and TI pushing their bikes, there wasn’t anything special happening in the space.
“The bicycle space was still boring, the same old players and designs. We wanted to change that,” says Vishal.
The brothers saw an opportunity. They believed the …
Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.
Executive Editor
surendar@mailtmc.com
Mumbai
Sowmya is a former writer at The Morning Context, who covered consumer internet startups—from cloud kitchens and online pharmacies to e-commerce and direct-to-consumer brands. She joined us from The Hindu, where she covered technology, including policy and corporations.
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