The cargo arm, carved out of SpiceJet on the basis of the promise it showed during the pandemic, is now more appendage and less the trump card it was cracked up to be.
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Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
Since the two companies operate in completely different sectors, the argument of trademark infringement will be hard to prove, unless merchandise is involved.
The company is now just another aggregator in the budget hotel sector. And the shift does make sense; OYO wants to cut losses and its India business isn’t all that important anymore.