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The over-four-decade-old company has long been a supplier to brands like Cadbury and McDonald’s. It is now looking to build a pan-India retail presence, riding on its baked goods business.

The restaurant company is refurbishing older outlets and launching new brands, but the biggest test for the new CEO, Avik Chatterjee, will be scaling them up amid intensifying competition.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
The over-four-decade-old company has long been a supplier to brands like Cadbury and McDonald’s. It is now looking to build a pan-India retail presence, riding on its baked goods business.

The restaurant company is refurbishing older outlets and launching new brands, but the biggest test for the new CEO, Avik Chatterjee, will be scaling them up amid intensifying competition.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
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