“Together for Tomorrow”—the tagline for Vi, the new unified brand name for Vodafone Idea Ltd, is one of hope.
India’s No. 3 telecom operator is in a bind. Formed from the merger of the Aditya Birla Group’s Idea Cellular Ltd and Vodafone Group Plc’s Indian arm in August 2018, the struggling telco continues to lose subscribers—8 million in the last quarter—and revenue to its competition. Last month Vodafone Idea reported its ninth successive quarter in the red. Being the third wheel in a sector that several industry observers have described as a budding duopoly between Reliance Jio Infocomm Ltd and …
Abhishek writes on technology trends, gadgets and SMBs, and has over a decade of experience—both as an industry watcher as well as a participant. He quit Microsoft in 2011 to become an independent digital consultant, and to write more, travel randomly, watch a lot of movies and wake up late on weekdays.
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