Saregama is going young

One of India’s biggest music labels just bought digital media company Pocket Aces in a big transaction. What is it up to?

It has taken a while for Saregama and Pocket Aces to come together. The two firms—the over-120-year-old music label and the decade-old digital media company, respectively—had been talking about a possible acquisition for more than six months. Discussions took time, as did paperwork. But in all this time, one thing has been clear: The companies fit together like pieces of a puzzle. 

In a stock exchange filing late last week, Saregama said it has acquired a little over 51% of Pocket Aces and plans to buy another 41% in the next 15 months. From the filing:

“A new chapter in …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet



T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor