Tata Motors takes car buyers for a ride

Carmakers have put down recent price hikes to inflation. In reality, the increases are driven by vehicle demand rather than input costs, especially for Tata Motors.

Tata Motors has announced yet another price increase this week. This follows a long line of price hikes announced right through 2022 and 2023. The company has been at the forefront of raising prices compared to other carmakers such as Maruti Suzuki (four price hikes since the start of last year) and Mahindra (three price hikes since the start of last year, besides selective increases in a couple of models this year).

In April, while announcing yet another price hike, the company said: “Tata Motors has been absorbing a significant portion of the increased costs on account of regulatory …