It seems like the television industry cannot catch a break.
It has been over a year now that Indian broadcasting companies—from Star India and Sony to Viacom18 and Zee—have been fighting for survival and relevance. A new tariff regime that came into the picture last year and the pandemic that followed have kept the sector on its toes throughout. And before things could have gotten any better, the threat of yet another interruption is looming—the 5G spectrum allocation.
The recent weeks have seen some chatter about broadcasting executives losing their sleep over the long-awaited 5G deployment in India. To pave way for the fifth generation of cellular networks, the government has been working on a frequency allocation plan and according to four industry executives who we spoke with, it is actively considering going