Growing popularity of its KFC outlets has helped the Delhi-based company in its battle with Domino’s India operator Jubilant FoodWorks for the top slot in the fast-food industry.
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After a major slump in the fast-food segment, Domino’s is leading the pack in revival. The question is whether it can manage to stay ahead of younger rivals.
The over-four-decade-old company has long been a supplier to brands like Cadbury and McDonald’s. It is now looking to build a pan-India retail presence, riding on its baked goods business.
Westlife Foodworld, the franchise holder for western and southern India, focuses on the dine-in experience with fewer but bigger outlets.