The Morning Context’s stories in 2023

A recap of some of our best stories and the most dominant themes of the year across startups, business and current affairs.

29 December, 20236 min
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The Morning Context’s stories in 2023

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Internet
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FabHotels pivoted to corporate travel for survival. Can it grow?

The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.

Business
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Duroflex wakes up as Wakefit closes in on an IPO

The six-decade old mattress maker files its draft IPO papers just as Wakefit wins approval for a public market debut—setting up a bruising battle for the No. 2 spot.

Internet
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Prosus bets long (perhaps too long) on ixigo investment

The technology investor’s move to pour Rs 2,000 crore into the online travel aggregator comes as a surprise. Can ixigo live up to the promise of becoming India’s next big travel platform?