The Morning Context’s stories in 2023
A recap of some of our best stories and the most dominant themes of the year across startups, business and current affairs.
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Wakefit built a Rs 1,000-crore mattress brand. Now it wants to do a full-stack
A pioneer in the online D2C mattress market, the startup is eyeing the public markets on the strength of its expanded home and furnishings presence. Will its next decade be as good as the one behind it?
JSW, Tata, Birla’s entry into B2B e-commerce augurs poorly for Infra.Market, OfBusiness
The two IPO-bound startups are showing signs of a slowdown and will be looking over their shoulders as online B2B marketplaces launched by the conglomerates grow fast.
BlissClub’s niche is going to be its Achilles' heel
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.