The Morning Context’s stories in 2023

A recap of some of our best stories and the most dominant themes of the year across startups, business and current affairs.

29 December, 20236 min
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BlissClub’s niche is going to be its Achilles' heel

The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.

Internet
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The curious case of Deepak Ravindran and KiranaPro

Turns out the recent hack at the grocery delivery startup is just the latest in a string of bizarre events that do little to dim its appeal for investors.

Business
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Pushed into rescuing KTM, Bajaj must now steer it out of trouble

The Pune-based automaker will have to completely revamp the operations of its near-bankrupt Austrian partner to reap the upside of a stable of high-end motorcycles and their enduring appeal.