What explains Indian FMCG giants scooping up D2C brands?
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
An uneventful Reliance AGM that could not have been otherwise
Everyone seems to be disappointed with the company’s annual general meeting. With hands full and businesses that need further nurturing, this was not the time for big-bang announcements. And so it was.
EaseMyTrip Q1 announcements show obfuscation, more pointless acquisitions
The online travel aggregator’s growth struggles get worse, even as it announces worryingly pointless acquisitions instead of setting its house in order. There’s no respite for its public shareholders.
BlissClub’s niche is going to be its Achilles' heel
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.