The online beauty products retailer, a picture of health during its IPO 18 months ago, is beginning to resemble a cash-burning startup.
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Ola Consumer is gearing up for an IPO, but poor numbers, lack of direction and an uncertain path to profitability make the company a particularly risky bet for investors.
The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.
The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.