Why is Gautam Adani buying media companies?

The billionaire’s media investments are in the nature of insurance against bad publicity.

Talk to any Adani group executive and the recurring theme of the conversation is the Ahmedabad-headquartered conglomerate’s obsession with controlling costs. As most of its businesses are leveraged and the group continues to be highly indebted, the focus at all Adani units is to pare costs to the bone and curb unwanted expenditure.

In that light, it may be pertinent to ask why group chairman Gautam Adani is investing in the media business, which by any yardstick is not a fit in an empire that is largely focused on infrastructure and commodities.

Rough estimates suggest that the group will end …


T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor