Will EVs take Tata Motors past Maruti Suzuki?

Electric vehicles have generously contributed to the automaker’s growing volumes and market share. The segment’s value could give the company a shot at the top spot.

Electric vehicles may be the first time Tata Motors has attempted something truly original. With no benchmarks or blueprints, it has pulled off a success story and fandom that are helping the rest of the business.

For a long time, “originality” wasn’t exactly the company’s strongest suit. As a truck maker, it inherited a legacy and models from Daimler. When it stumbled into passenger vehicles, it couldn’t make much of a difference except being the fleet owner’s favourite with its diesel Indicas and Indigos. As a carmaker too, it mostly remained wedded to diesel powertrains long after the market had …

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Ujval Nanavati

Ujval leads our Business vertical at The Morning Context. In a corporate career spanning 14 years, he has worked across startups, consulting firms, multinational corporations and large Indian companies, including India Infoline, ICICI, KPMG, Tata Steel and Jubilant Pharma. Ujval has been a freelance writer and trainer for eight years, with bylines in Forbes India and The Economic Times.

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ujval@mailtmc.com

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