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Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The company is now just another aggregator in the budget hotel sector. And the shift does make sense; OYO wants to cut losses and its India business isn’t all that important anymore.
The Global Access to Nutrition Index 2024 report has found that companies like PepsiCo, Nestlé and Unilever sell products in India that are nutritionally inferior to the West, taking full advantage of lax rules and low awareness.