We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
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Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
The FMCG major says that the new model is aimed at helping kirana stores and that it won’t affect distributors. These claims deserve a relook.
The recent controversy over Zepto’s differential pricing and lack of transparency trains the spotlight on the deceptions and trickery that digital companies resort to in the name of innovative business practices.