We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
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The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.