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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
Editor's note: “Nearly every ad exaggerates,” says Prahlad Kakkar, veteran ad film maker. A pack of instant noodles rarely cooks instantly. A pizza order often doesn’t make it to your doorstep in 30 minutes. “But as long as it is within reasonable limits, and as long as the product/service does the job it promises, it’s overlooked.” But sometimes, these claims defy reason. That’s when you need a watchdog. In India, that’s the Advertising Standards Council of India. The ASCI is a voluntary, self-regulatory body consisting of members drawn from marketing, creative, media and allied companies. It investigates consumer complaints as well as monitors, suo motu, ads across platforms: print, TV, radio, SMS, digital, outdoor and assorted media. Every month, the ASCI monitors over 45,000 print and about 1,500 TV ads. Over 50% of the ads they now process are from digital and internet platforms. The council puts out monthly and annual reports on the complaints it receives and its recommendations. The complaints provide an insight into which sectors are pushing the most misleading advertisements. Last month, it gave us access to data …
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
Editor's note: “Nearly every ad exaggerates,” says Prahlad Kakkar, veteran ad film maker. A pack of instant noodles rarely cooks instantly. A pizza order often doesn’t make it to your doorstep in 30 minutes. “But as long as it is within reasonable limits, and as long as the product/service does the job it promises, it’s overlooked.” But sometimes, these claims defy reason. That’s when you need a watchdog. In India, that’s the Advertising Standards Council of India. The ASCI is a voluntary, self-regulatory body consisting of members drawn from marketing, creative, media and allied companies. It investigates consumer complaints as well as monitors, suo motu, ads across platforms: print, TV, radio, SMS, digital, outdoor and assorted media. Every month, the ASCI monitors over 45,000 print and about 1,500 TV ads. Over 50% of the ads they now process are from digital and internet platforms. The council puts out monthly and annual reports on the complaints it receives and its recommendations. The complaints provide an insight into which sectors are pushing the most misleading advertisements. Last month, it gave us access to data …
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
The Indian mother and baby products retailer has been slow to grow in the two largest markets of the Gulf. What gives?
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
The Indian mother and baby products retailer has been slow to grow in the two largest markets of the Gulf. What gives?
