COVID-19 has put the lens on eating habits. Which begets the question: who decides what is food and what people should eat?
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Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The earnings of India’s oil refiners and other Nifty 50 companies have taken a hit. But IPO premiums suggest that investors seem unfazed.
Beyond batter and Malabar parotta, the nearly two-decade-old brand hasn’t been able to create a successful product. With an IPO on the cards, founder P.C. Musthafa wants to find new channels of revenue.