A Swiggy-Zomato joint investment + A web3 friend for Dream11
The food delivery companies have both put money into restaurant SaaS startup UrbanPiper; Dream11 is getting on the crypto/NFT bandwagon.
22 April, 2022•8 min
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22 April, 2022•8 min
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Why read this story?
Editor's note: Harveen and Sowmya here. This week, we saw two rivals take seats on one cap table. Food delivery companies Zomato and Swiggy both invested in restaurant management platform UrbanPiper’s $24 million Series B round. The round was led by existing investors Sequoia Capital and Tiger Global (big names), in addition to Swiggy and Zomato. It’s not particularly rare for large corporations to invest in the same companies (think Google and Microsoft with Dailyhunt), but tech startups don’t usually follow that approach—certainly not direct competitors. No significant example comes to mind while talking about Indian startups. Why is UrbanPiper special? The Bengaluru-based company is a seven-year-old startup that helps restaurants manage online orders. UrbanPiper is basically a software as a service business that primarily offers three products. A dashboard for restaurants to manage their menus and orders across multiple platforms—say, Zomato, Swiggy, MagicPin. UrbanPiper works with both food delivery companies as well as payments companies to integrate these processes for restaurants.A suite of tools for restaurants to set up their own food delivery operations.A POS service for restaurants to manage their …
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