Impressive profit margins are driving more startups to sell these supplements, but they have to face fickle consumer habits and compete with pharma giants.
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Hyderabad-based CCL Products has helped most Indian coffee startups find their feet by supplying instant coffee to them. Can it do the same for itself?
It is becoming increasingly clear that the startup ecosystem is stuck with building for the top 3% of Indian society. Now consumption in even this rarefied segment is under pressure.
The guy who preyed on your insecurities and sold coding classes for your kids is back to help your loved ones fight cancer. Don’t say we did not warn you.