BigBasket is one of Dunzo’s quiet dark stores

A look inside Dunzo's little-discussed transition to becoming a grocery app, with new branding, fulfilment centres and a tie-up with the Tata-owned e-grocer.

It looks like Dunzo is increasingly shifting from an order-anything startup to a grocery business.

In early March, the company announced in a blog post that it would be rolling out “Dunzo Daily”—putting groceries and everyday staples front and centre on the Dunzo app, while deliveries from local stores got pushed to a separate tab. Dunzo has been moving to the new setup in a phased manner, putting out press releases and statements about it in late June, and the Dunzo Daily interface is currently limited to users in select Bengaluru neighbourhoods. 

What Dunzo is doing with Daily is presenting …

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Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

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Pranav S.

Pranav is a co-founder at The Morning Context and leads our edit team. He has previously worked as a writer and editor at The Ken and Mint, where he worked on business news from tech to banking to deals. At The Morning Context, he helps manage editorial operations, edits and commissions long-form stories, and writes at the intersections of technology, business and finance.

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