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The Bengaluru-based ridesharing company is rewriting a new playbook with electric vehicles. It could work or fail spectacularly.

Editor's note: That Bounce hasn’t already gone out of business is God’s eighth-day miracle. Before the pandemic struck, the company’s yellow and red bikes were everywhere in Bengaluru. People took a fancy to the quirky scooters to travel short distances and discarded them once they were done. For a generation raised on use and discard, Bounce fit like a hand in a glove. Two years into business, Bounce was clocking 100,000 trips in the city every day. A fleet of 18,000-20,000 scooters being used by at least six people everyday. Enthused by their immediate success, Bounce’s co-founders pitched the company with a strategy that had most investors weak in the knees. To paraphrase from the company’s pitch deck strategy: Bounce is the fastest company to get to 1,000 rides a day, fastest to get to 10,000 rides, fastest to get to 100,000 rides and promises to be the fastest to get to 1,000,000 rides per day. Give us money. The money came. In January 2020, Bounce raised $99 million in a round led by storied venture capital firm Accel and B Capital …
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.