Once seen as the next engine for growth, the offline tuitions business of India’s largest education technology company is unravelling fast.
The year is 2013, and the place is New Delhi. The Indira Gandhi Indoor Stadium is packed to the brim. Right at the centre, there is an elevated platform, surrounded by huge screens. All spotlights—and there are dozens of them—are focused at the centre of this platform. This could be a rock concert.
Out comes the artist, amid thunderous applause. He takes a moment to soak in the atmosphere and acknowledge the crowd. He knows his audience. He knows his craft.
For the next hour or so, he is the only one who speaks, his intonations following the movements of …
Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.
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