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Once seen as the next engine for growth, the offline tuitions business of India’s largest education technology company is unravelling fast.

Co-founders Alakh Pandey and Prateek Maheshwari made Physics Wallah the company it is today by keeping their focus on the digital media, test-prep business. With fresh funds at its disposal after the IPO, it is making the mistake of believing it is an education company.
The UAE-based school operator is making a move into Saudi Arabia as it enters its biggest expansion phase yet.
The investment signals a shift from structured learning to bite-sized, bingeable learning that mixes entertainment with education. But can it deliver real-world skills?