As the core test-prep business of India’s second-largest edtech firm slows, its CEO begins chasing new ideas for a turnaround.
When Unacademy transitioned from being a YouTube channel to a company in 2015, it looked like it was onto something big. The idea was simple: Bring together millions of students preparing for competitive exams across the country on one digital platform. It tasted success almost immediately. Gaurav Munjal, the co-founder and CEO who was still a few summers away from turning 30, had disrupted, even streamlined to an extent, one of the most fragmented industries in India.
Fast forward to 2022, and that idea looks far from reaching fruition. Growth engines have lost steam. Sections of edtech are shrinking faster …
Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.
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