India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.
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Turns out the recent hack at the grocery delivery startup is just the latest in a string of bizarre events that do little to dim its appeal for investors.
The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
The instant commerce startup has grown too fast and seems to be undergoing chaos of late. Up against several well-funded, entrenched players, it needs to get its house in order.