DealShare is an operational mess

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Editor's note: When A placed an order for some groceries from DealShare, to her surprise, it got cancelled automatically. She thought she must have done something wrong so she tried again. No luck, cancelled again. Little did she realize then it is not just her but hundreds of customers who were facing the same issue. In the past month, social media platforms have become the go-to option for hundreds of irate DealShare customers. They’ve been posting about how they are facing automated cancellations, waiting on deliveries and refunds, or are just astonished by the crummy experience of ordering online through the five-year-old startup. Is everything alright with DealShare? Well, not quite.  A little context first: DealShare is one of the last few standing examples of the social commerce wave in India. It created a lot of buzz with its pitch of becoming a BigBasket for low-income groups in the tier-2 and tier-3 markets. The Jaipur-based startup had a great start, it claimed to offer cheaper deals than wholesale and was an instant hit among consumers and investors alike. The company, which operates …