Eyewa and the playbook of building a consumer brand for the Middle East

The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.

March 13, 202512 min
0
Eyewa and the playbook of building a consumer brand for the Middle East

You may also like

Business
Story image

Why UAE’s jobseekers are having trouble negotiating higher pay

The country has it all—a growing economy, an influx of global firms and more—but it can't crack the salary game.

Internet
Story image

A guide to understanding Dubizzle’s high-profile public listing

The popular classifieds company has just announced a public offering in Dubai and filed its prospectus. We take a look at its trajectory and timing.

Business
Story image

B.R. Shetty gets called out in Dubai for lying under oath

A Dubai court’s verdict against the disgraced NMC founder, XPANCEO’s new, expanded laboratory and other headlines from the week.