Eyewa and the playbook of building a consumer brand for the Middle East

The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.

13 March, 202512 min
0
Eyewa and the playbook of building a consumer brand for the Middle East

You may also like

Business
Story image

The shadow of geopolitics on Saudi Arabia reforms

The kingdom has to bet on de-escalation between the US and Iran to preserve economic momentum and safeguard foreign investment flows.

Business
Story image

Two sovereign wealth funds come together in Abu Dhabi

L’IMAD is taking over ADQ, Dubai is spending $27 billion to expand its financial district and geopolitics hands a blow to Saudi equities.

Internet
Story image

How Dubai’s PRYPCO is riding the real estate high

Co-founder Essa Ibrahim talks about the idea behind the proptech, its ongoing momentum and the popular tokenization pilot with the Dubai Land Department.