Last week, I wrote about India’s online festive sales period, and broke down how the sales battle plays out and the current state of Indian e-commerce along five parameters. Today, now that both the first and second “waves” of the sales have run their course, and the third wave has started, we’re going to get into some specific numbers from this year’s sales, based on conversations with vendors and executives in the trade.
Typically, the first wave—headlined by Flipkart’s Big Billion Days, and Amazon’s Great Indian Festival—accounts for just over half of overall Diwali-period sales, with the next two …
Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
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