The three-year-old startup that allows micro-investments in digital gold is struggling to keep users hooked to its core offering. Worse, an attempt at diversification has come to nought
It doesn’t seem that bad a deal. You spend as little as Rs 10 every day through an app. The money gets debited automatically from your bank account and goes towards your investment in gold. This has been the idea that Jar, a Bengaluru-based digital investment startup, has been trying to sell.
It entered the market in 2021, bagged a flurry of investments—it has raised $61.6 million across four rounds from the likes of Tiger Global and Arkam Ventures, among others—and claims to have onboarded around 20 million users. Last month, it even signed a deal with digital payments startup …
Parvathi covered tech startups and large corporates at The Morning Context. She has been a journalist for eight years. Previously, she worked as a data journalist at The Hindu BusinessLine.
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