Meet the anti-BNPL league

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Editor's note: The Indian middle class is good at saving money. The need to spend cautiously is after all instilled into people from an early age. But, today, ambition is driving young Indians towards credit, particularly personal loans and buy now pay later, or BNPL, schemes. Their eagerness to live the good life has now given some entrepreneurs a new business opportunity.  A number of new fintech companies have emerged to compete with BNPL players and reverse-engineer their pitch. Under BNPL, consumers get short-term loans to meet their immediate needs. Save now pay later schemes, on the other hand, intend to incentivize customers to save a few bucks every day towards meeting a specific goal later like, say, going on a holiday or buying a laptop.  At least four Indian fintech startups targeting savings have raised fresh funding in the last few months.  August: Jar raised $22.6 million in a Series B funding round led by Tiger GlobalMay: Multpl raised $3 million in a pre-Series A round led by Blume VenturesApril-September: Tortoise raised $2.8 million in a seed funding round from Vertex …