How Divya Gokulnath failed Byju's

As the face of the company, tasked with taking care of its PR and branding, she was obsessed with her own celebrity, doing little to stem the slide.

Divya Gokulnath had no reason to become a teacher. She had no reason to become an entrepreneur either. 

Her life, meticulously planned by her middle-class parents, followed a familiar trajectory—excel at academics, secure a stable profession and contribute meaningfully to society. It all changed, however, when her life intersected with Byju Raveendran’s in 2007.

Fast forward to 2020, right after the lockdown. With headlines like BYJU’s co-founder reveals that revenue has doubled to ₹2800 crore in a year, With 13.5M new students and counting, Byju’s co-founder Divya Gokulnath says online learning has become the new normal and Byju’s co-founder …

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Pradip K. Saha

Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.

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pradip@mailtmc.com

Delhi