How Divya Gokulnath failed Byju's

As the face of the company, tasked with taking care of its PR and branding, she was obsessed with her own celebrity, doing little to stem the slide.

27 May, 202416 min
0
How Divya Gokulnath failed Byju's

You may also like

Internet
Story image

Eternal, Swiggy, Zepto are all unskilled worker arbitrage businesses

Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.

Business
Story image

Indian consumer startups end 2025 on a high. Next year may not be so easy.

Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.

Internet
Story image

Ronnie Screwvala is stretching upGrad to mean more

As the company weighs a move into test prep ahead of a 2027 IPO, the question is whether entering a category from which upGrad has consciously stayed away so far makes sense.