How Snapchat is building its AR base in India

Snapchat wants to make augmented reality mainstream in India. It is educating and evangelizing, but success is far in the future.

17 February, 202210 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

Lenskart may be the redemption Indian new-age businesses need

The 17-year-old eyewear company is finally approaching the public markets. Its stellar numbers and international footprint set it apart.

Internet
Story image

Eternal Q1 profit falls 90% despite a 70% jump in revenue

A change in Blinkit’s business model boosts revenue while core food delivery margins retreat, wiping out operating profits.

State of the Unicorns
Story image

How ShopClues faded without a fight

The fall of this e-commerce giant within a decade of its launch was marked by blind optimism, a total disregard for customers and a massive failure to read the tea leaves.