How Snapchat is building its AR base in India

Snapchat wants to make augmented reality mainstream in India. It is educating and evangelizing, but success is far in the future.

17 February, 202210 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

Rapido’s food delivery bet puts investor Swiggy in a tight spot

The bike taxi company learned the ropes in food delivery while working with Swiggy. Now it wants to compete directly.

Internet
Story image

In India, everything is logistics

Large, valuable businesses are being built in the country, many of whom are delivering food, grocery, goods, services and even people. At their core, these two-sided marketplaces are solving for efficient logistics.

Internet
Story image

Gaurav Munjal’s exit from Unacademy turns messy over money, special demands

With the test-prep company struggling, Munjal wants Rs 200 crore each for co-founders to leave, exposing India’s broken founder-investor power dynamic.