The personal care startup’s draft IPO papers have attracted much commentary and expectations of an overpriced issue. We cut through the noise.
Here’s what everyone’s asking. Is Mamaearth going to be another Paytm? For those who haven’t followed Vijay Shekhar Sharma’s ruinous 2022, Paytm lost 70% of its value after going public. It doesn’t help that Mamaearth has decided to test the public markets at a time when internet companies or anything that’s even remotely associated with the startup ecosystem is being looked at with suspicion. While the company hasn’t indicated a target valuation in its draft IPO papers, filed last week, rumours abound that it may look at something in the ballpark of $3 billion.
Until the company gets clearance from …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses across India and the Middle East—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
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