How to read Mamaearth
The personal care startup’s draft IPO papers have attracted much commentary and expectations of an overpriced issue. We cut through the noise.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
The growing unease of EaseMyTrip’s investors
The online travel aggregator is struggling to grow now more than ever. Meanwhile, its promoters' stake sales reveal a pump and dump pattern that does little to ease shareholders’ concerns.
Lenskart may be the redemption Indian new-age businesses need
The 17-year-old eyewear company is finally approaching the public markets. Its stellar numbers and international footprint set it apart.
Milky Mist is a rare best-of-both-worlds business
IPO-bound Milky Mist is a dairy company that operates like an FMCG player. Its unique business model and ambitious promoter have served it well thus far. Now for the market test