India’s startup growth story lacks fundamentals - Part 1
Indian tech startups and consumer internet companies have—or will—hit a wall. We look at why, sector by sector.

Why read this story?
Editor's note: When Indian startups raised a record amount of funds in 2019, followed by the minting of a dozen unicorns in 2020, many counted dollars raised as a marker for the tech upstarts to take over the market. The COVID-19 pandemic followed soon after, which served as a validation of eye-watering valuations for many consumer internet companies. Nothing could go wrong. But, it did. The US Federal Reserve has raised interest rates seven times since 2022 and continues to be hawkish to control inflation. That put a hold on much of the money supply allocated to emerging markets like India. As the investment environment became constrained, investors started dusting business evaluation and diligence questions that have been kept in storage for the last 10 years. Under usual circumstances, a constrained funding environment should not be a dealbreaker for small and large companies involved in the Indian internet economy. However, they should demonstrate mastery of two out of three business fundamentals: Growth—an increase in consumers and revenueA path to profitability—reduced customer acquisition and operating costsSignificant barriers to entry (a.k.a. a moat) We …
More in Internet
You may also like
Why SoftBank has shunned India
For one of the world’s largest and shrewdest investors to entirely skip putting money in the country is a sign of how quickly the nature of the Indian startup ecosystem has changed.
Eternal, Swiggy, Zepto are all unskilled worker arbitrage businesses
Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.
Ten business developments for 2026
Who’s going to lead the IPO party, what’s going to drive the market, where are some of the leading businesses headed, and more.






