The influencer-driven social network often gets overshadowed in India by its siblings Facebook and WhatsApp. We take a look at where it actually stands.
It’s almost like Instagram in India works in the shadows. The visual-heavy middle child of Facebook is often absent from the Indian social media conversation. And that is when its DNA is more social than anybody else.
In a politically charged climate where most of its peers—from Facebook and Twitter to local platforms ShareChat and Dailyhunt—are either mired in controversies or politics or proving their nationalism, Instagram is quite possibly the last happy place. The platform was always about lifestyle and popular culture, and its virtual world of feeds, photos and videos has largely stood by that promise.
And yet, …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Dubai