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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The influencer-driven social network often gets overshadowed in India by its siblings Facebook and WhatsApp. We take a look at where it actually stands.
Editor's note: It’s almost like Instagram in India works in the shadows. The visual-heavy middle child of Facebook is often absent from the Indian social media conversation. And that is when its DNA is more social than anybody else. In a politically charged climate where most of its peers—from Facebook and Twitter to local platforms ShareChat and Dailyhunt—are either mired in controversies or politics or proving their nationalism, Instagram is quite possibly the last happy place. The platform was always about lifestyle and popular culture, and its virtual world of feeds, photos and videos has largely stood by that promise. And yet, we don’t hear much about the company in India—not its numbers, its team, its policies or even its controversies. While Instagram globally has announced a massive change in strategy, a shift in focus from photos to video—it’s unclear where Instagram India stands after all these years. Even as every social media app in India has been trying to establish its dominance in the post-TikTok world, Instagram has largely stayed away from the noise. Perhaps because the platform doesn’t sit at …
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Countries across the world are coming to the consensus that children aged under 15 must not have access to social media. India, which has over 300 million children under 15 and among the cheapest data tariffs, needs to have this conversation sooner rather than later.
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.
