The two interior design startups have starkly different financials, but each has its own challenges as the pressure to break even grows.
From trucking to clothes, one of the more popular pitches in Indian business is to take a huge unorganized market and build a company (preferably digital in some way) that offers a consistent experience and brand. The idea goes that even capturing a tenth of such a market will make for a sizeable operation.
About nine years ago, two startups popped up betting that this approach could be applied to interior design—a classic unorganized market, with clients finding designers, architects and carpenters largely through word of mouth and local networks. And as the urban middle class and upper middle class …
Samiksha covered all things startups at The Morning Context. She joined us from The New Indian Express, where she wrote stories on the retail and food sectors. Prior to that, she had covered startups and written various business features in the Deccan Herald.
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Bengaluru