Not long ago, TVF was one of India’s edgiest content creators. Then it just fell off the grid, and is now hawking itself to potential suitors.
Rejection is a potential outcome of matchmaking, as much as it is of fundraising.
You hang out with people, pitch your company and tell them why they should invest. Talks progress but soon, it is either a flat no or, if you are in India, some version of a no. And then in a few weeks, it is on to the next suitor.
For about 18 months, The Viral Fever has been on the road to raise money. But one of India’s oldest video streaming companies, one which found both fame and money not so long ago, is now struggling …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai