Nobody is buying The Viral Fever’s story now

Not long ago, TVF was one of India’s edgiest content creators. Then it just fell off the grid, and is now hawking itself to potential suitors.

Harveen Ahluwalia

Mumbai

25 February 2020

You can always update your display preferences in Settings menu

Rejection is a potential outcome of matchmaking, as much as it is of fundraising.

You hang out with people, pitch your company and tell them why they should invest. Talks progress but soon, it is either a flat no or, if you are in India, some version of a no. And then in a few weeks, it is on to the next suitor.

For about 18 months, The Viral Fever has been on the road to raise money. But one of India’s oldest video streaming companies, one which found both fame and money not so long ago, is now struggling to drum up interest. At a time when mobile data usage is cheaper than bottles of water, content consumption is at an all-time high and every company with even a handful of online users wants to make it big in video, investors should have been making a beeline for a sliver of TVF. But they are not.

So TVF is now entertaining talks for a possible acquisition altogether. According to two people familiar with the ongoing discussions, the company is in advanced talks

Everything you need to know. Only with TMC.

The Morning Context’s mission is to build an independent, credible media company, which tells stories that matter. On the internet, business and chaos.

We ensure that our stories has an original point of view, covers new ground in critical analysis of the business, is an investigation into why something happened and makes sense of the complex world around us. Check out what else we have to offer.

Why choose

TMC?

Information and analysis you won’t find anywhere else

Read in-depth explainers, stories of startup battles and honest, genuine interviews.

Independent and unbiased journalism

We’re not afraid to write hard-hitting stories—we serve you, the reader.

Premium newsletters

Get insights from some of the best writers in India right in your inbox.

TMC Dialogues

Be a part of our exclusive subscriber community and discussions.

Get all the news from our categories

Reader’s quotes

What our reader’s love about TMC.

Research ideas don't come from a vacuum. The best ideas come from a spark, a contrarian take, an uncommon investigative insight, and one doesn't always get these from traditional media. TMC consistently makes me think about things in different ways, and I've frequently shared TMC articles with collaborators and students. Staying at the cutting edge is hard enough; TMC makes it much easier.

Rohit Chandra, Assistant Professor - School of Public Policy (IIT Delhi)

High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.

Abhay Pandey, Managing partner, A91 Capital

Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.

Anupam Gupta, Investment research consultant

In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.

Jessie Paul, CEO, Paul Writer

The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.

Miten Sampat, Angel investor & former CSO, Times Internet

In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.

N S Parthasarthy, Co-founder, Mindtree

In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.

Nikhil Taneja, Co-founder and CEO, Yuvaa

Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.

Shiladitya Bora, Producer, distributor and founder at Platoon One Films

As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.

Amarjit Batra, Managing director, Spotify India