Nobody is buying The Viral Fever’s story now
Not long ago, TVF was one of India’s edgiest content creators. Then it just fell off the grid, and is now hawking itself to potential suitors.
25 February, 2020•16 min
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25 February, 2020•16 min
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Why read this story?
Editor's note: Rejection is a potential outcome of matchmaking, as much as it is of fundraising. You hang out with people, pitch your company and tell them why they should invest. Talks progress but soon, it is either a flat no or, if you are in India, some version of a no. And then in a few weeks, it is on to the next suitor. For about 18 months, The Viral Fever has been on the road to raise money. But one of India’s oldest video streaming companies, one which found both fame and money not so long ago, is now struggling to drum up interest. At a time when mobile data usage is cheaper than bottles of water, content consumption is at an all-time high and every company with even a handful of online users wants to make it big in video, investors should have been making a beeline for a sliver of TVF. But they are not. So TVF is now entertaining talks for a possible acquisition altogether. According to two people familiar with the ongoing discussions, the company is …
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